Battle of the Sexes - Partnering with IM8

Tennis fans, mark your calendars because Dubai is about to play host to one of the most thrilling and unique spectacles the sport has seen in decades.

In an electrifying announcement, organizers revealed that WTA World No. 1 Aryna Sabalenka and tennis’s ultimate entertainer Nick Kyrgios will go head-to-head in an exhibition titled “Battle of the Sexes: The Dubai Showdown.” Scheduled for December 28, 2025 at Dubai’s Coca-Cola Arena, this high-stakes clash is being brought to life by TLive, IM8, and the Dubai Department of Economy and Tourism.

ORB worked together with IM8 to distribute 100 signed tennis balls to people who could scan a glimpse of a special Black and White IM8 Logo during the half time break. Of the 14,000 people that attended, 4,000 people of the crowd downloaded the app pre-game to fight for the limited edition signed tennis souvenirs.

A Modern Nod to Tennis History

If the phrase “Battle of the Sexes” rings a bell, it’s because it holds a massive place in sports folklore. This upcoming match takes place 52 years after the legendary 1973 showdown between Billie Jean King and Bobby Riggs—a milestone moment that permanently shifted the landscape of women's sports.

While the historic 1973 match was fueled by intense socio-political debates regarding gender equality in sports, the Dubai Showdown is a modern celebration of elite skill, mutual respect, and pure, unadulterated entertainment. It brings together two of the most explosive, charismatic, and powerful personalities in tennis today.